On Business

Category

Make it worthwhile

In the business of art, you have to balance the frequency with which you release new work with the perceived value of each iteration in the eyes of your customers. This is a delicate balancing act, and many get it wrong. I learned this lesson from webcomics. Like many people, my first real webcomic was Penny Arcade, but the first one to grab me by the throat and draw me in was Megatokyo. Now I hardly read Megatokyo anymore, and the reason is instructive. Let’s compare Megatokyo to...

I don’t want you to succeed

And I hate myself for that. We humans have a destructive tendency to view everything as a zero-sum game. We are so focused on the idea of winners and losers that it’s hard for us to imagine that everyone can win. It feels like, if you get yours, I won’t be able to get mine. It feels like there’s only so much of the pie to go around. This is wrong! This is terribly, destructively, unequivocally wrong in many aspects of life. Take immigration, which is...

Missing the point

How I Met Your Mother will air its final episode later today. To herald the end of such a popular show, CBS is doing the only thing it knows how to do – desperately trying to find new ways to cash in on the show’s success. So was commissioned a pilot for How I Met Your Dad. Be still, my beating heart. I think this pilot misses the reason why How I Met Your Mother was so successful. The “mother” framing device was...

Weak business models

If all you see in an industry are weak stories, look at its business model. Where there’s systematic weakness, it probably means there’s a system that’s broken down. The anime and American comic industries are good examples. They’re totally broken. It’s not that there aren’t animators, writers, and directors who want to make wonderful anime, it’s that they’re beholden to the BD/DVD-buying demographics that determine their profitability. Likewise, the writers and artists of the American comic industry are shackled to endless...

The market has spoken

I find it darkly amusing that The World’s End is said by many to be the weakest of the Cornetto trilogy, but it’s the one I can’t get out of my head. Don’t get me wrong, Shaun of the Dead and Hot Fuzz were both excellent films. I enjoyed both of them, and I’ve seen them both multiple times, which is uncommon for me (my backlogs are too big!). The thing is, after I saw them, that was it. They were good,...

My stance on piracy

As a fledgling content creator and future ebook author, I think it’s appropriate to discuss my position on piracy. I don’t think digital piracy is evil, but it’s not exactly right either. It’s true that if you pirate something, you’re taking something an artist has worked hard on for free, and there’s an element of theft in that, or at least unfairness. You’re not depriving anyone else of their copy though, as would be the case if a physical copy...

Choose yourself

One of the biggest reasons I don’t intend to use a publisher – aside from their propensity to meddle – is that I don’t see any reason why I have to ask for permission to get my work out to readers. Publishers are gatekeepers, but the gates have been thrown down. Why bother with them? Once upon a time, publishers acted as curators. They weeded through the slush to find the good stuff, and it was those that they picked...

It’s your story, tell it how you want to

When I finish my book, I don’t plan on using a publisher. Whenever I mention this, many people ask why. Here’s the reason. I don’t want a boss and I don’t want a master. I don’t want anyone to tell me what I can or can’t do with my story. I very much value editors, but editors only advise; publishers can demand. I will not even humor demands. In the end my success or failure will come down to me,...

In it for the long haul

“People who found our KS campaign, but never heard of us, who think we pulled $135k out of thin air and want “some tips.”: It took a decade.” –Brian Clevinger To me, there’s nothing more heartening than hearing this. Which is funny, because to most people it’s depressing. “Ten years?” they say. “That’s a long time! Isn’t there a way to do it faster?” I hope not. True get rich schemes do not exist. The only surefire path to success...