The other day, one of my bosses expressed admiration at what I do as a salesman. On one level: good. I love it that he thinks what I do is special! That helps me keep my job. But on another level, and this is the one I espoused to him—not sure that’s true. What I do as a salesman isn’t all that different from what he does as a brewer, and I know that because sales isn’t all I do....
December 6, 2016